Achieving future fund growth requires a deep understanding of members and the right tools to bring this knowledge to bear in everyday decision making. Superfund Listening is an insights program designed specifically for the superannuation industry. It empowers you to manage your own member insights program end-to-end. It’s been specifically designed for superannuation funds based on best practice. Superfund Listening captures insights from every touchpoint in the member journey to power your fund’s success.
Superfund Listening gives you member and market metrics on:
Fund Brand Health
The health of your brand in the market compared to competitor funds
Joiners & Leavers
Find out what is driving members to and away from your business
Contact Experiences
Discover customer behaviours both online and in the contact centre
Prospective Members
What do potential new customers need from your brand before signing up?
Integrated & Immersive
Find real insights in member feedback
Superfund Listening supports your fund’s understanding of the market and members and helps you meet member needs. It generates rich, deep insights from your members’ feedback to drive action and demonstrable ROI.
Give your members a voice
Our program gives your members a voice, enabling you to understand their attitudes, satisfaction, motivations and choices. Having a clear line of sight on what motivates members helps you optimize your marketing and communication strategies.
Out of the box analytics tools
Superfund Listening delivers pre-defined online surveys based on best practice, easy CRM integration to connect your workflow, simple dashboard reporting to drive action, and built-in case management to identify and resolve at-risk members.
Understand your market positioning
Better understand your market position to maximise your member acquisition activities.
Reduce fund attrition
Access and act on insights in real-time to quickly act on at-risk customers and reduce fund attrition.
Benefits
Engage members like you never have before
Powered by EVE™ Conversational AI. Beyond traditional surveys, Conversational AI makes listening to customers a positive brand-building experience.
Implementation
The Evolved Group can provide various levels of implementation; we can be as involved as you would like us to be.
Set Up & Launch
Rather manage the platform yourself? We can take care of full implementation before a full hand off to your business. You can opt to keep us around for support if you need us.
Customisation & Management
Need a more specific solution? Including set up, launch, support and ongoing management, we can also customise the platform based on your business’ needs.
Full Service
Want us to handle the whole thing? We can provide a full end-to-end service with all the bells and whistles. We can work as part of your team and deliver the projects, analytics and answers you need.
Leading companies choose Superfund Listening
