Australian B2B NPS industry benchmarks – 2022 edition

Access and understand Net Promoter Scores Benchmarks for Australian B2B suppliers. Learn more about the scores and benchmarks, by industry, including the drivers of NPS performance. Benchmarks available include IT Products, Services and Hardware, Education and Training, Insurance, Legal Services and more.

Consumer Insights Predictions for 2022

2021 saw increases in online qualitative & engagement with customers at mass scale. In 2022, Evolved CEO, Garreth Chandler, foresees an increase in the use of AI from a customer perspective and in the research process.

Why should CEOs care about Conversational AI?

Our co-founder and CEO, Garreth Chandler, was recently featured in Andrew Bull’s business podcast Interstellar Business Show. In the episode Garreth gives practical tips to CEOs about implementing Conversational AI to deliver customer and employee insights to brands. Here’s what’s covered in the episode: What is Conversational AI and how does The Evolved Group use […]

Retained IP in a future AI world – what it is and why it matters

Note: This article first appeared in ESOMAR’s Research World publication. The net present value of market research investment is silently, and profoundly, changing. The Status Quo Market research has existed as an industry since the 1920s. Over the last 100 years, there have been many innovations. For most of that time, however, the intellectual property […]

The Future of Human Insights

“There is only one purpose of a business: to create a customer” – Peter Drucker Market Research It’s obviously a moving target but the latest projections value the global market research sector at about US $74 Billion, to reach $83 Billion by 2023. Massive agencies have grown up around offering a myriad of services related […]

Video CX Chat with Aspire42 Part 4

A big thank you to Paul Winslow, CMO at Aspire42, for joining us in this CX video series. In this final chat, Paul discusses how to overcome key challenges he faces as a Chief Marketing Officer.

Video CX Chat with Aspire42 Part 3

In the third of this four-part CX series, Paul Winslow chats with Garreth about using innovation to help the business flourish through turbulent times.