Customer Experience is the glue that binds all these areas together when it matters for customers. It is the delivery of ‘brand promise’.
There are often competing demands in market research that involve making trade-offs. The survey duration is a key example of this.
We exist in a consumer-driven world, where customers’ content on review sites and social media strongly drive perceptions of brands.
The ubiquity of American culture – from our TV screens to our shopping choices – can make it seem like the Australian and US cultures are interchangeable.
Empathy is one of the seven key elements I believe must be considered when building an online community.
Part Three is all about community member engagement in the 7-part series about building a perfect online community.
Building a perfect online community series. Part Two discusses selecting your platform to get the best result.
You know what an online community is, and the benefits of having one but you may be wondering how does one build an online community, let alone a perfect one?