Does my brand need an online community?

Great things came out of the 1980s. Hollywood gave us Marty McFly and Indiana Jones. Whitney Houston gave us those iconic key changes. And Nintendo spawned Mario and Luigi. But did you know that the term “virtual community” was first coined in the 1980s too?    Over the past four decades, the movement has advanced tremendously. From its early beginnings in facilitating virtual connections between readers and writers, scientists and students, or for intellectual debate (over dial up), […]

5 reasons why Communities are more effective than Panels

Most people are aware of what online panels are, but many aren’t aware of exactly what an online community is and how it differs from a panel

How is FMCG managing the eye-level shelf line with the move to online grocery shopping?

With a shift to FMCG products being purchased online, what must brands do to stand out among the rest?

Building a PERFECT online community – Part 8

There are seven key elements I believe must be considered when building an online community. I’ve explored the first six of these elements in a series of posts designed to help you build the best community possible.

Building a PERFECT online community – Part 7

By Fei Wu. Communication formats There are seven key elements I believe must be considered when building an online community.

Building a PERFECT online community – Part 6

Empathy is one of the seven key elements I believe must be considered when building an online community.

Building a PERFECT online community – Part 5

Feedback is part five of seven key elements I believe must be considered when building an online community in my series of posts designed to help you build the best community possible.

Building a PERFECT online community – Part Four

Part Four in my series about building a perfect online community. In this post I focus on Recruitment.

Building a PERFECT online community – Part Three

Part Three is all about community member engagement in the 7-part series about building a perfect online community.

Building a PERFECT online community – Part Two

Building a perfect online community series. Part Two discusses selecting your platform to get the best result.