In market research, segmentation projects are some of the most rewarding projects. I can particularly remember one such project involving a workshop with more than 50 client staff to present a new segmentation.
Part Three is all about community member engagement in the 7-part series about building a perfect online community.
What is this…‘Driver Analysis? Business decision makers often rely on driver analysis to assess what is REALLY important to their customers.
Many of us love to dig deep into our data and DIY the basics, and with the tools available today in programs like Excel it’s easy for everyone to get involved.