7 tips for improving workplace email culture

Email is ubiquitous in the workplace. It’s convenient when the phone isn’t, accessible, searchable and ideal for documenting important communication. But it’s not all rosy.

Chatbots for market research

We have been developing survey chatbots as part of our Human Listening platform. We have noted the successes of this technology in many marketing applications, and feel there is great potential.

Share to care

It is perhaps surprising that it took so long for someone to come up with the idea of the greeting card.

Weighting in Market Research

Weighting is an important – but often misunderstood – technique used to ensure research data is representative of a total population.

Segmentation demystified: what, why and how.

In market research, segmentation projects are some of the most rewarding projects. I can particularly remember one such project involving a workshop with more than 50 client staff to present a new segmentation.