Measuring employee engagement with a survey is the very definition of irony
How many surveys are you asked to complete each week? I did the math and last week I was invited eight times to give my feedback. I declined all but one.
An overview of Machine Learning concepts
The three major branches of machine learning are supervised, unsupervised, and reinforcement learning.
7 tips for improving workplace email culture
Email is ubiquitous in the workplace. It’s convenient when the phone isn’t, accessible, searchable and ideal for documenting important communication. But it’s not all rosy.
Chatbots for market research
We have been developing survey chatbots as part of our Human Listening platform. We have noted the successes of this technology in many marketing applications, and feel there is great potential.
Share to care
It is perhaps surprising that it took so long for someone to come up with the idea of the greeting card.
The future of Text Analytics – 2019 and beyond
We can’t help but try to predict the future, especially when it comes to the application of new technologies.
Weighting in Market Research
Weighting is an important – but often misunderstood – technique used to ensure research data is representative of a total population.
Exploring decision making in 2018
The Process of Choice In market research, we are constantly exploring the factors that influence decision making.
Are you really measuring the things that matter?
To understand this challenge in more depth, the Evolve team recently engaged with our clients to share and discuss Key Performance Indicators and the measures that matter.
Segmentation demystified: what, why and how.
In market research, segmentation projects are some of the most rewarding projects. I can particularly remember one such project involving a workshop with more than 50 client staff to present a new segmentation.
