How many surveys are you asked to complete each week? I did the math and last week I was invited eight times to give my feedback. I declined all but one.
The three major branches of machine learning are supervised, unsupervised, and reinforcement learning.
Email is ubiquitous in the workplace. It’s convenient when the phone isn’t, accessible, searchable and ideal for documenting important communication. But it’s not all rosy.
We have been developing survey chatbots as part of our Human Listening platform. We have noted the successes of this technology in many marketing applications, and feel there is great potential.
It is perhaps surprising that it took so long for someone to come up with the idea of the greeting card.
We can’t help but try to predict the future, especially when it comes to the application of new technologies.
Weighting is an important – but often misunderstood – technique used to ensure research data is representative of a total population.
The Process of Choice In market research, we are constantly exploring the factors that influence decision making.
To understand this challenge in more depth, the Evolve team recently engaged with our clients to share and discuss Key Performance Indicators and the measures that matter.
In market research, segmentation projects are some of the most rewarding projects. I can particularly remember one such project involving a workshop with more than 50 client staff to present a new segmentation.